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Reaching Parents for Youth Yoga
Discussion started by yogarobin , on 12 October 07:29 AM
Any ideas on advertising kid's yoga classes to parents of young children? What seems to be the best days/times for a youth program? Open for comments.
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Robin, it is a huge amount of work, particularly for those kids in the elementary school range. Preschoolers have such short attention spans that it doesn't do to plan much - those classes are largely shoot-from-the-hip and follow the kids' interests, go with the flow. Teens and preteens can have classes much closer to adult classes. In between, however, there's a stage where you need to have a lot prepared, with activities, supporting materials, cooperative games, etc. My fees were all over the place. For a girl scout troop I'd charge $5/kid. Classes at community center probably came to about $7/kid, roughly. I would think at a yoga studio you could charge 75% or so of adult yoga class prices. But you also don't really want to do drop-ins - they need to enroll for a session, so you can plan accordingly.
Sunday, 18 October 2009 00:22
Roy,
This is a test comment. If it works, probably my previous problems had to do with the length.
Tuesday, 13 October 2009 12:28
Thank you Lauren for your insight, these things are all helpful. What was the average cost that you asked the parents to pay for a one hour class? Emily's classes were so well planned out with activities that it takes more effort than an adult class.
Monday, 12 October 2009 08:12
In my experience, after school is the best time, as opposed to weekends. You can't do any earlier than 4:30 if you want school-aged kids. Can't be too late, as little ones often have bedtimes around 8.
I had some luck with ads in Mother and Child Reunion magazine, but I'm not sure it's still being published. There are some other St. Louis area parenting magazines/newspapers. Word of mouth is still your best bet - make sure everyone in your adult classes knows about the youth classes and that you're actively trying to build them, ask them to tell their kids/neighbors/friends/coworkers about it.
I had some luck with ads in Mother and Child Reunion magazine, but I'm not sure it's still being published. There are some other St. Louis area parenting magazines/newspapers. Word of mouth is still your best bet - make sure everyone in your adult classes knows about the youth classes and that you're actively trying to build them, ask them to tell their kids/neighbors/friends/coworkers about it.
Monday, 12 October 2009 08:04